So what is this all about…probably thinking ‘just another blog!’
This blog is bought to you by myself, Dave Edwards. I work in one of the leading Digital Advertising Agency in the UK.
Currently I am a search planner with other interests in social media, planning, mobile and emergent trends. I have been in the industry for 14 months now and have hit the floor running when it comes to learning. My interest in Marketing stretches back a couple of years and with access to all the trade press I could dream of I felt it is important to vent ideas that are not crucial to my day-to-day job which helps broaden my learning.
That is where this blog comes in; it allows fresh thinking on issues that alter and affect consumer’s media consumption and usage and allows me some free space to think out loud.
“I know that half of my advertising dollars are wasted … I just don’t know which half.” J. Wanamaker
