On Sunday night’s X Factor the world saw Simon Cowell give a life line to the young duo Jedward as the vote went to the public. Now unfortunately, for most of us sane enough to understand the ramifications of this event, Jedward beat Lucie and stayed in to cause our ears immense pain and embarrassment for at least another week.
Simon Cowells’ decision to go to a deadlock has already seen 3,000 complaints to Ofcom, unfortunately this is out of their jurisdiction (to get this clear, I can not stand Jedward if you have not already guessed) so no further action will be taken.
Now, to the reason why I am actually admitting to watching X Factor. Simon Cowell is the Executive Producer of X Factor and obviously is only really interested in the revenue he can make from the show. One main revenue stream is through the advertising that occurs during the live shows. The more controversy that Cowell can create means the more media attention across offline mediums and online sources. Humans love controversy and it pretty much innately correlates to our levels of interest and curiosity. The more interest created then the more people that will tune in to subsequent episodes.
Currently, according to a source at Advertising Agency Starcom, last minute 30 second ad spaces are being sold for this week’s show at the cool price of £190,000. Sources are also suggesting the final show will generate £6m worth of advertising placing X factor along the same levels of when England played in the Rugby World cup back in 2007.
Now I don’t want to be a conspiracy theorist but on reflection of the above figures, the fact that Simon Cowell is Executive Producer of X Factor and other current media stories surrounding Jedward, I would place a little wager that they will remain Cowells’ secret Love Children.
Jedward
