An email just landed in my inbox that made me smile. Pizza Express are now cashing in on the X Factor hype and why not! A very simple idea that, no doubt, will see sales over the weekend increase and shave off some from competitors which are more synonymous with reality TV sponsorship such as Dominos.
The creative is amusing and plays on the main themes that have been causing hype in the media. The link to TV is strong whilst not affiliating the brand with a ’slob’ lifestyle but more a take away for the discerning pizza eater. Best of all this will be a lot cheaper than a 30 second ad spot which is estimated at £190,000 for this weekends show in which a majority of the country will miss due to making a cup of tea!
